Rajni Bector, a passionate food enthusiast, set up the Delhi headquartered Cremica group. Currently led chairman and managing director Akshay Bector, Cremica Food Industries has established itself as a food product conglomerate. It leads the food processing business through a range of products including biscuits, bread and buns, confectioneries, Indian gravies and curries, tomato ketchup, sauces, mayonnaise, spreads, syrups, toppings, salad dressings, ice-cream, fruit and flavored syrups for milk and thick shakes.
Speaking about the company, Bector proudly says, “The company has internationally certified production facilities with a special focus on the quality of its products. Cremica has registered double-digit growth year on year.”
India’s most extensive tomato ketchup line
Describing the product portfolio, Bector says, “Cremica operates India’s largest tomato ketchup line and is the country’s biggest producer of ketchup portion packs, capable of packing 2.5 million sachets in a day. Also, the company offers a wide variety of exotic mayonnaise for sandwiches, including a combination of ethnic flavors and international flavors such as tandoori, cheese, and Piri Piri.”
“Cremica salad dressings with the goodness of omega balance and low sugar are available in 13 exotic flavors. Also, the company has entered the gourmet snacks category with Opera cottage-style olive oil potato crisps,” he adds.
Moreover, Cremica has entered the bar syrup category in association with Maison Routin of France with the launch of ‘Bonheur’ – a specialized range of syrups. Bector explains, “Cremica and Maison Routin bring forward more than 130 years of a legacy by launching original French syrups. All flavored syrups are jointly created and developed by Maison Routin and Cremica Foods. The Bonheur syrups are specially formulated to offer intensity and creativity to the entire range.”
Cremica Food Park in Una, Himachal
At the beginning of 2019, Cremica set up a 55-acre food park with an investment of approximately Rs 100 crore at Una in Himachal Pradesh. Bector explains the food processing capability of the new plant, “Cremica Food Park provides a platform for establishing backward and forward linkages covering the entire food processing supply chain and implements best practices in post-harvest management. The platform will help realize the Government’s aim of linking agricultural produce to the market by bringing
all the stakeholders together, including farmers, processors and retailers.” He is confident that it will undoubtedly minimize wastage, increase farmers’ incomes, and create employment opportunities.
Invests in expanding manufacturing capabilities
Cremica is the third-largest seller of tomato ketchup and the biggest seller of portion packs in India. Commenting on its high growth, Bector says, “Cremica’s success lies in the fact that we understand our customers’ smallest needs, anticipate future opportunities and customize our products according to the local and global requirements of our clients. Above all, Cremica has regularly invested in the expansion of manufacturing capabilities and ensuring maximum automation of our plants.”
Belief in continuous innovation
Bector states that the company aims to inspire and delight the customer by continually innovating new options. He adds, “This has made us perhaps the world’s first manufacturer of vegetarian mayonnaise and zero preservative curries in pouch packs for restaurant use. We were the first brand to launch grill stable sandwich spread and olive oil kettle chips worldwide, and we are pioneers for various categories in India as well.”
Innovate to differentiate and grow
Commenting on its growth, he says, “Cremica has a healthy balance of B2B and B2C growth. We are working very aggressively to increase our presence in the retail market.”
A diverse portfolio attracts competitors in various categories. He states, “We focus on innovation, quality and taste. These three pillars have helped us differentiate our products in various categories.”
While international food brands are introducing Indian flavors to the market, Cremica has introduced salad dressings in global flavors. Bector states, “Cremica understands the Indian palate and requirements of consumers. As India is becoming a big market, global brands are trying their luck with Indian flavors. Similarly, Indian consumers are no more afraid to try new flavors, which were considered a niche a decade ago.”
Focus on retail and convenience foods
Speaking of coming expansion plans, he says, “We are planning to focus more on the retail category in the coming years. We would focus on the convenience food category.” The company’s vision for the coming ten years is, he says, “To strive to become one of the world’s leading premium food brands. Our roots make us special as a homegrown company with an understanding of the discerning Indian palate. We will use this skill to innovate and create new and exciting offerings of uncompromising quality and unbeatable taste.”
Speaking of coming expansion plans, he says, “We are planning to focus more on the retail category in the coming years. We would focus on the convenience food category.”
The company’s vision for the coming ten years is, he says, “To strive to become one of the world’s leading premium food brands. Our roots make us special as a homegrown company with an understanding of the discerning Indian palate. We will use this skill to innovate and create new and exciting offerings of uncompromising quality and unbeatable taste.”