To relieve consumers of the worry of celebrating the upcoming festivities, Mother Dairy, India’s leading milk, and milk products brand, has expanded its range of traditional milk-based sweets in Delhi NCR. Mother Dairy’s range of traditional milk-based sweets now comprises of five products, available in close vicinity. The portfolio comprising Milk Cake and Orange Mawa Barfi has been strengthened by the introduction of Frozen Rasmalai during the lockdown period. The company has re-launched hygienically packaged Gulab Jamun and Rasgulla, which is solely driven by public demand.
While the on-going pandemic has created a flurry of doubts in many’ daily lives, Mother Dairy is paving the way to celebrate the revels with utmost safety. Sticking to its promise of serving the consumers with utmost quality and convenience, Mother Dairy has expanded its portfolio of sweets, which is claimed to be hygienically packed and is available at around 1500 exclusive company’s touch-points along with key eCommerce channels, bringing the delicacies in close vicinity of residents of Delhi NCR. In addition, the company will make its sweets available in general trade outlets.
Three new sweet variants
Talking about the brand’s offerings, Sangram Chaudhary, managing director, Mother Dairy, said, “Sweets and celebrations are integral to the Indian society, but with the current situation safety has become the new norm and food safety too has evolved as the prime concern of masses. Buoyed by the insight of growing preference towards packaged sweets over loose mithai and consumer demand, we have strengthened our sweets portfolio with three new variants in the lockdown phase to offer safe, quality, and hygienically packed products to our consumers. The newly launched range with its success has reinforced our commitment to the category, and with this year’s festive season, we plan to expand the category with three new products further.”
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Naresh Khanna – 10 February 2025
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