Nitin Gadkari, hon’ble minister for Road Transport & Highways of India and Ministry of Micro, Small and Medium Enterprises, Government of India, has recently launched the Mother Dairy ‘Orange Mawa Barfi’ for consumers across Nagpur and suburbs. The event also witnessed the presence of Giriraj Singh, union minister – Animal Husbandry, Dairying and Fisheries, Government of India, Dilip Rath, chairman – National Dairy Development Board and key officials from Mother Dairy. The initiative is in line with the Company’s focus towards development and upliftment of farmers of the region.
Launching the new product, Shri Nitin Gadkari said, “The regions Vidarbha and Marathwada have begun witnessing active participation in the dairy sector due to the efforts of NDDB and Mother airy. During March 2019, peak procurement of 2.70 lakh liters in a day of milk was achieved from more than 23,000 milk producers covering over 2200 villages, and over Rs 470 crore have been accrued towards payment for milk to these pourers till August 20, 2019. The launch of Orange Mawa Barfi is yet another step towards benefitting the orange growers of the state as this local delicacy will be made using orange juice and milk.”
The union cabinet minister during the event also inaugurated company’s exclusive outlet in the premises of Nagpur Airport Metro station and flagged off 20 new Mother Dairy ice cream push carts.
While addressing the efforts of NDDB and its subsidiaries, Dilip Rath said, “NDDB is committed to expand the dairy development initiative to over 30,000 farmers spanning across over 3000 villages by the end of this fiscal.”
Talking about the latest developments, Sangram Chaudhary, managing director at Mother Dairy Said, “Mother Dairy is committed towards offering a delightful and convenient experience to its consumers in Vidarbha and launch of our Orange Mawa Barfi is in line with the same strategy. The product offering the goodness of milk and popular Nagpur oranges will be available in pack size of 400 grams priced at Rs 220. In addition, we are strengthening our retail presence by expanding our booth network to 125 booths from 84 by end of this fiscal.”