Mother Dairy, the country’s leading dairy major and subsidiary of the National Dairy Development Board (NDDB), recently announced its milk sales operations in the city of lakes – Bhopal. After Indore, Gwalior, and Jabalpur, the company has entered the city of Bhopal as part of its expansion strategy in Madhya Pradesh. Mother Dairy milk is currently available across more than 100 cities across the country.
As part of the launch, Mother Dairy is introducing four milk variants, namely full cream milk, double toned milk, super t milk, and India’s largest selling cow milk variant. The range will be made available across 1500 outlets spread across the city, further strengthened to 2500 outlets.
Speaking on the new entry, Vinod Chopra, senior business head – Milk, Mother Dairy, said, “At Mother Dairy, we are driven by the ethos of serving the farmers as well as our consumers on a common platform by providing right remuneration to milk producers and offering quality and safe products to our consumers. The overall success witnessed in the state of Madhya Pradesh, supported by the most recent success in Indore, further prompted us to extend our liquid milk offerings to Bhopal, thereby bringing quality milk offerings for our discerning consumers and at the same time providing a new market for our milk producers.”
For its milk supply in Madhya Pradesh, Mother Dairy sources raw milk from farmer-centric institutions situated in and around Madhya Pradesh, which is being processed and hygienically packed in associated plants in Dewas and Morena. With its increasing presence in the state, Mother Dairy also plans to ramp up its milk procurement operations in Madhya Pradesh.
Chopra added, “In order to ensure quality milk offerings, we adhere to stringent quality parameters wherein each batch of milk is tested for rigorous 29 tests before the final dispatch to market. Our newly introduced range has been specially crafted to address varied needs of our diverse consumer groups, such as making your favorite cup of tea, coffee or lip-smacking desserts or curd. The new offering is also being complimented with India’s largest selling Cow Milk from the stable of Mother Dairy, specially crafted for children for its right nutrition, taste and attributes like easy digestibility. Going ahead, we will soon be launching the Standard Milk variant for the residents of this city, completing the entire milk portfolio.”
With the expertise of over 45 years in the dairy industry, Mother Dairy is introducing world class practices to ensure safety and quality at all levels. Right from the procurement of milk to processing in the plant to final placement in the market, the company follows strict adherence to parameters to ensure only safe, and quality produce reaches its consumers. To ensure milk quality and the right temperature at the retail level, the company is also introducing industry-first ‘Insulated Crates’ for the Bhopal market.
As part of the consumer outreach program, Mother Dairy is also working towards a series of initiatives to create awareness about the brand and the benefits of the newly launched milk range in the region.