OZiva, India’s leading Clean-Label active nutrition brand, released Matcha Plus, India’s first green tea packed with a healthy blend of organic Japanese matcha, licorice, activated charcoal, and ginger root designed to improve skin health by controlling skin pigmentation and dark circles.
Matcha, due to its innumerable health benefits, has fast become one of the most widely adopted ingredients used in a variety of forms and concoctions such as regular tea, cold matcha beverages, food, and cosmetics and personal care industry. Matcha Plus, by OZiva, is claimed to be India’s 1st Green tea infused with Organic Japanese Matcha, Licorice, and Activated charcoal that works as a catalyst for skin problems such as pigmentation and dullness.
The product is aimed specifically at OZiva’s primary target audience, the urban Indian woman who yearns to live a healthy, active, and meaningful life. The company seeks to reach its intended consumers spread across more than 2000 cities and towns in India.
The Matcha tea blend priced at Rs 699 was officially launched in the market on 6 November 2019. It is extremely rich in antioxidants that can neutralize free radicals (toxic compounds) that form either due from external factors such as long-term exposure to sun and pollution as well as internal factors such as stress. Matcha is essentially an easy and effective way to include powerful health advantages to your everyday diet.
Speaking on the release of Matcha Plus, the spokesperson for OZiva commented, “Being India’s Leading Clean Label Active Nutrition brand, we are forever striving to raise our consumer value proposition by adding new and innovative products. While we enjoy a strong leadership in the Women’s’ Fitness category, we are currently building a strong presence in the Skin and Hair Nutrition (Nutricosmetics) category. Matcha Plus is just an exemplification of our massive product innovation in the market. Matcha plus packed with activated charcoal and licorice helps reduce skin pigmentation and dark circles along with the benefits of improving metabolism.”