PepsiCo India has partnered with Smile Foundation to launch an initiative on plastic waste management – ‘Waste no More.’ Through this initiative, PepsiCo India is engaging with more than 200,000 students from over 200 schools across 50 cities in India.
According to the company, the initiative aims to bring behavioral change, educate the community and students about the importance of preserving the environment and learn more about sustainability. A special microsite wastenomore.co.in has been created to showcase innovative ideas submitted by children from participating schools. These ideas include DIY projects, recycled crafts from plastic waste, videos by children on the importance of plastic waste management, among other activities.
PepsiCo India’s step towards sustainability
Santanu Mishra, co-founder and executive trustee, Smile Foundation said, “Over the last few years, we have collaborated with PepsiCo India for driving change across a wide range of subjects, and we are delighted to partner with them for ‘Waste No More.’ Through this effort, we are sensitizing the country’s young change-makers towards conservation and sustainability and hoping to create a positive impact among school students and the larger community.”
Smile Foundation is an Indian development organization directly benefiting over 1.5 million children and families through more than 400 welfare projects on education, healthcare, livelihood, and women empowerment spread across 2,000 villages and urban slums in 25 states.
Speaking about the campaign, Ahmed ElSheikh, President of PepsiCo India, said, “Waste no more is a special initiative that is in line with our winning with purpose philosophy of keeping sustainability at the center of our business. Through the initiative, we are celebrating the Hon’ble Prime Minister’s call of accomplishing through determination (Sankalp Se Siddhi) to make India clean and safe. We are happy to collaborate with Smile foundation in this regard.”
All submitted entries will be judged by an elite jury, including the likes of reputed contemporary artist Seema Kohli, National award-winning filmmaker, and screenplay writer Teenaa Kaur Pasricha, SVP and Head of Marketing and Communications, Aon India Insurance Brokers and Sustainability influencer, Shreya Krishnan and Professor Sapna A. Narula, Dean, School of Management Studies, Nalanda University.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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