Today, ASPA and Messe Frankfurt together are going to host a virtual webinar on the topic ‘Best practices in brand protection and IP enforcement: A cross-industry perspective.’ The webinar will feature a panel discussion in which experts will be sharing their ideas and experiences in brand protection best practices applicable across industries and product groups.
A brief idea about the ASPA and Messe Frankfurt webinar
The panelists will discuss a multi-pronged corporate brand protection strategy and robust IP enforcement, which are key to preventing the menace of counterfeiting. Online brand enforcement becomes an additional responsibility in this age of e-commerce boom to protect trademarks in the ever-expanding electronic environment.
The way forward is with smart authentication solutions that provide your valuable brand a dual secure shield at the physical/packaging level and a digital level, enabling track-and-trace monitoring capability and ensuring integrity across the entire supply chain. Consumer education, awareness, and engagement programs have an essentially important role to play and are part of any responsible brand’s 360-degree approach towards the security of the brand itself and its all-important customers.
Topics of discussion in today’s webinar
- Best strategies in counterfeit prevention
- Global best practices in IPR enforcement
- Online brand enforcement and counterfeit prevention in the expanding e-commerce / online retail space
- Role of supply chain integrity in counterfeit prevention
- Importance of investing optimally in brand protection as a case for business-loss-prevention, rather than look at brand protection/authentication solutions and strategies as a cost center
ASPA and Messe Frankfurt webinar will start at 1500 hrs IST and end at 1630 hrs IST. If you haven’t registered yet for this webinar, click here and get ready to join the discussion.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
