The meat industry is returning to the spotlight in Milan, Italy, in 2024 with two exhibitions – MEAT-TECH and the new thematic exhibition PRO-TECH.
In a press conference, the broad contours of MEAT-TECH 2024, which is happening from 28 to 30 May 2024 at Fierce Milano, Italy, were laid down. The event is being organized by Ipack Ima and is devoted to the processing and packaging of cold cuts, meat, and derivatives, which for the first time will broaden its scope to cover all high-protein foods.
These high-performance production solutions meet the strictest food safety standards for meat products as well as innovative preparations for the vegetarian market. At this new edition of the show, industry professionals and innovative product development experts will have the opportunity to meet suppliers of technological solutions for both traditional and new protein-based products.
PRO-TECH with MEAT-TECH
This latter segment in particular will take center stage at the new thematic exhibition PRO-TECH, which will complement the already extensive range of technology and solutions for meat processing and packaging that has always been exhibited at MEAT-TECH, with a series of alternative ingredients and specific solutions for this emerging market.
PRO-TECH will be devoted entirely to new exhibition sectors such as fish, hard cheese, ready meals and pet food with a new focus on alternative proteins, plant-based foods, high protein foods and protein snacks.
“The new edition of MEAT-TECH demonstrates the event’s ability to interpret and anticipate market trends,” said Simone Castelli, CEO of the show organizer Ipack Ima. “MEAT-TECH and PRO-TECH are part of Ipack Ima’s strategy aimed at creating an integrated exhibition platform capable of interacting with markets and sectors through the contacts generated by the new show concept.”
MEAT-TECH 2024 is aiming to serve as a platform for the entire protein food market, combining the exhibition’s longstanding experience with its ability to respond to market dynamics driven by new lifestyles and consumption patterns that take an integrated view of meat and meat-like protein.