Rational, the market leader in combi-steamer technology-based professional kitchen equipment, has recently launched in India a first of its kind equipment leasing program to help commercial kitchens beat the post-Covid scenario. At a time when business turnovers are abysmally low, this leasing option can give kitchens a fair deal to upgrade at minimal cost and also meet safety standards at the same go. Due to the pandemic scare, the FSSAI has issued strict guidelines on food safety, and commercial kitchens are grappling to meet the high hygiene standards. This high food safety benchmark can only be addressed by automation of kitchen equipment, and Rational is ready to provide smart solutions with this affordable leasing option.
The leasing program offers a facility to lease high-end Rational units which allow meals to be cooked hygienically with minimal human intervention. According to the company’s statement, leasing professional kitchen equipment though a popular model abroad is completely new to the Indian food industry. Rational claims to be first to in the lead of leasing commercial kitchen equipment in India, and as the initial trends show, the market is warming up to this new idea.
Affordable leasing option
Talking about the new program Vikram Goel, managing director, Rational India said, “We are going through unprecedented times. With Covid still refusing to leave us anytime soon, professional kitchens are faced with a tough situation at hand to maintain high hygiene standards cost-effectively. The Rational cooking system assures complete food safety without compromising on taste and quality, and this tailor-made leasing program makes owning a Rational combi-steamer quite affordable.”
He further added, “With this new leasing option, you can have a Rational combi-steamer for nearly as low as Rs.18,829 per month. This is the only cost that the customer has to bear, in which he is getting smart equipment and does not even have to worry about its maintenance and upkeep. Hygiene and cost-effectiveness can now go hand in hand.”
Hailing this program as a great innovative idea to help commercial kitchens sail through difficult times, Shrirang Tambe, founder, and chief executive officer, Origa Lease Finance, the leasing partner of Rational said, “We are delighted that something so innovative and inclusive could be launched in India. This is a win-win deal as commercial kitchens can access sophisticated smart appliances at such low cost. This program gives the customer a chance to eliminate their entire capex cost. At 0% interest charges, nothing can get better than this for professional kitchens looking at upgrading their appliances. In simpler words, with this leasing option, you pay as you earn rather than invest and then earn.”
At the end of a two-year lease period, the customer has the following flexible options – re-lease the equipment at a much lower value, buy the equipment, and return the equipment. The leasing facility is available at all important cities across the country. The program also provides complete maintenance support to all its customers during the lease period and a dedicated Rational team is available to handle all customer queries.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
