Pune-based Weikfield Foods has announced the launch of two immunity-boosting products – Divya Kawach and Pahadi Kahwa under its brand Eco Valley to strengthen its position in the healthy foods and immunity-boosting segment.
Talking about the new launch, D S Sachdeva, chief executive officer, Weikfield Foods, said, “While Weikfield plays a role in making everyday moments special, Eco Valley aspires to become the health partner for our consumers. Eco Valley Organic Green tea range which was relaunched a few months back with a promise ‘Tastes smooth & not bitter’; has already found wide acceptability among the trade and consumers. With the increasing spread of pandemic which has made immunity boosting products more important than ever; we decided to expand Eco Valley range with the launch of Herbal Infusions which offers immunity boosting benefits to our consumers. We are looking to add a few more products in the portfolio going forward.”
The new range consists of Eco Valley Divya Kawach and Eco Valley Pahadi Kahwa. This has been developed based on traditional Indian recipes. Divya Kawach, which was inspired by the Ministry of AYUSH’s formulation, is made up of Tulsi, Shunthi, Dalchini, Black Pepper, and Mulethi. In contrast, Pahadi Kahawa is made of 17 herbs and spices. Both the products act as immunity boosters and help build a strong defense against respiratory illness triggered by viruses and other flu agents.