Diary behemoth Amul has been ranked as the world’s strongest dairy brand by the Brand Finance Food and Drink Report 2023. The report evaluates and ranks the strongest and most valuable food, dairy, and non-alcoholic beverage brands, the company said in a release.
The report, conducted by UK-based Brand Finance, a leading brand valuation consultancy, affirms Amul’s commitment to quality, innovation, and consumer trust. Amul has not only been ranked as the strongest dairy brand globally but also the second strongest food brand worldwide, trailing only behind the renowned American chocolate brand, Hershey.
The Amul brand has also been ranked among the top 30 most valuable food brands out of 5,000 brands in the world. Amul also stands as the only farmer-owned brand among the world’s top 100 brands.
Jayen Mehta, managing director of Gujarat Cooperative Milk Marketing Federation (GCMMF), the umbrella organization that markets milk and a range of milk products under the Amul brand, said, “This achievement is a testament to the hard work and dedication of the 36 lakh dairy farmer members of the Amul family. We always strive to provide the highest quality dairy products to our consumers while upholding the values of sustainability and farmer empowerment. Being recognized as the world’s strongest dairy brand will motivate us to continue our journey of excellence and empowering dairy farmers.”
Amul has also secured the seventh spot on the list of the world’s most valuable dairy brands, with an impressive valuation of $3 billion. IT is the sole representative from India on this prestigious list.
Amul is the largest FMCG brand in India with annual sales turnover of Rs 72,000 crore (US $ 9 billion) and an example of the power of the farmer’s cooperative movement. It was born in 1946, before India gained freedom, and marked its 75th anniversary recently.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
