Bisleri International, a leading mineral water brand in collaboration with Observer Research Foundation (ORF) unveiled a book on water credits valuation. Inaugurated at Raisina Dialogue 2025, this book titled Trading Blue Gold: A Blueprint for Water Credit Valuation in India aims to amplify the framework beyond the beverage sector.
Water credits are a market-based mechanism that incentivizes sustainable water management practices. These credits are generated through activities such as water conservation, rainwater harvesting, wastewater treatment, and efficient water use. Similar to carbon credits, companies can purchase water credits to offset their water consumption and promote responsible water stewardship.
Speaking on the significance of the book, Angelo George, chief executive officer, Bisleri International, stated, “At Bisleri, we take pride in being a water-positive company, replenishing more water than we extract. Building on the foundation of water credits we had introduced through our study with TERi last year, this book aims to inspire industries beyond the beverage sector to embrace responsible water stewardship. We extend our sincere gratitude to Nilanjan Ghosh and Soumya Bhowmick at ORF for their leadership in creating this comprehensive resource. Through this valuable collaboration, we hope to empower businesses to measure, manage, and offset their water footprint, fostering a sustainable and water-resilient future.”
Highlighting on India’s stressed water resources and the need for a more robust framework, to manage them Nilanjan Ghosh, vice president – Development Studies, Observer Research Foundation, highlighted, “The water credit valuation framework developed in this study will help in discovering the value of water, thereby reinforcing its sustainable use and emphasizing the critical need for conserving water instream. This will further support the ecosystem services and the life-support systems of the planet. In the process, by driving cross-sector awareness and action, our partnership with Bisleri brings us a step closer to realizing the Prime Minister’s Lifestyle for Environment (LiFE) initiative, which promotes individual and community-driven efforts to safeguard the environment.”
Following the introduction of the water credits framework with TERI last year, this launch marks the next step in Bisleri’s ongoing commitment towards environmental conservation, paving the way for a greener, water-positive future.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
