Marico, an FMCG major, has expanded its oats portfolio with the launch of Saffola Oats Gold. It is also expanding its range of millet-based products, which already include Munchiez, Saffola Masala Oats, and Karara Crunch. The new Saffola Oats Gold has jowar.
Speaking on the new launch, Sanjay Mishra, COO – India and CEO – new business, Marico said, “Saffola has become synonymous with healthy products that do not compromise on taste. In line with this promise, we are delighted to bring to our consumers, our latest innovative offering – Saffola Oats Gold. Our super creamy oats with the goodness of millet offers a delightful start to the day.”
According to a press release, the Indian food habit is primarily cultural where consumers seek healthy options but also look for a great consumption experience and palate preferences. There is an increased inclination for nutrient-dense ready-to-cook food products that enriches the taste experience, especially during the most important meal of the day – breakfast.
Recognizing this need, Marico through its latest Saffola Oats Gold aims to provide a tasty and healthy breakfast option to its consumers to support their healthier lifestyles.