Düsseldorf-headquartered GEA, a German corporation active in the food and beverages sector, has inaugurated its extended and modernized homogenizer production site in Parma, Italy. This investment, driven by growing demand in the food, pharmaceutical and biotech sectors, will enable production capacity to be expanded by up to 50%.
The new facility is equipped with advanced testing capabilities and additional assembly areas aimed at accelerating delivery times. GEA Parma’s new site focuses on sustainability through environmentally friendly practices such as photovoltaic panels, water reuse systems and innovative air conditioning technology.
“This investment marks a significant leap forward for GEA’s homogenizer business, combining enhanced efficiency with a strong commitment to environmental responsibility,” emphasized Domenico Gambarelli, senior vice president of the GEA Homogenizer business unit. “It underlines the importance of GEA’s historic site in Parma. Drawing on over 75 years’ experience, it has become one of the world’s key centers for research and innovation in homogenization. With this strategic upgrade, we are proud to continue the success story together with our dedicated employees.”
Enhanced efficiency and technology
The centerpiece of the expansion is the new 4,000 square-meter production unit, which will boost production capacity by up to 50% over the next decade. Alongside the assembly area, a new dedicated testing area with state-of-the-art test bays has been implemented. Here, Factory Acceptance Tests (FAT) can also be performed in the presence of customers.
To speed up the availability of pharmaceutical homogenizers, a specialized assembly area for pharma machines has been designed with meticulous attention to hygiene standards. Moreover, GEA has doubled the in-line assembly area for standard machines, anticipating significant reductions in delivery times.
GEA remains committed to minimizing its environmental footprint, incorporating eco-friendly features such as photovoltaic panels, LED lighting, water reuse systems as well as innovative air conditioning solutions.
Tailored to users’ needs
Taking in the entire GEA site in Parma, including offices, warehouses and common areas, the 360-degree modernization project streamlines workflows, optimizes space utilization and improves overall conditions tailored to users’ needs.
For instance, adjustable platforms have been integrated into the production floor to enhance the ergonomic working conditions for assembly technicians. A cutting-edge office concept promotes collaboration and effective communication. The reorganization of office space follows the ABW (Activity Based Working) model, thus raising employee satisfaction, productivity and creativity.
“In practical terms,” says Alberto Pisseri, GEA vice president, Finance and Supply Chain & Production in Parma, “it is about breaking free from the concept of a fixed workstation and considering spaces according to the purposes and needs of the moment. Depending on the task, you can choose between individual or collaborative, and formal or informal environments for planning or exchanging information. This breaks up the routine, making the hours spent in the office enjoyable, dynamic and productive.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
