Greko India is all set to bring Mikel Coffee, one of the world’s fastest growing coffee chains, to India through a partnership that will see the first store being launched in Delhi-NCR.
Greko India is the exclusive master franchise partner for Mikel Coffee in India. It offers a comprehensive gateway to Europe through the Greece Golden Visa program. The company aims to strengthen partnerships between India and Greece through economic partnerships and cultural exchanges.
Mikel Coffee, which is headquartered in the Greek city of Larissa, has created a strong wave in five continents, across 19 countries with 375 stores in its network. This expansion in India will be Mikel Coffee’s first footprints in South Asia.
Known for its aroma, flavors, and exquisite experiences, Mikel Coffee was started in 2008 from Larissa, Greece by its Founder and CEO, Eleftherios Kyriakakis. It is celebrated across the world for its artisanal brewing techniques and will now offer Indians a slice of authentic Greek coffee culture.
Commenting on the entry of Mikel Coffee in India, Founder & CEO of Greko India, Gaurav Wadhera said, “We are extremely thrilled to announce that one of the world’s most loved coffee chains, Mikel Coffee, is coming to India. Despite being a tea-loving country, India’s coffee market has been growing exponentially. As per industry estimates it is expected to touch $1.2 billion growing at a CAGR of 9.8%. Since 2008, Mikel Coffee has made a strong reputation worldwide by setting new benchmarks for cafe culture. We are committed towards unlocking exceptional value for Mikel Coffee in India.”
Speaking on the partnership, Eleftherios Kyriakakis said, “We are excited to be finally in one of the fastest growing economies in the world. Our presence in India offers us immense possibilities as the coffee market is expanding fast. The Indian market has evolved over the last few years with a growing appreciation and taste for an artisanal brewing experience. Our partnership with Greko India in bringing Mikel Coffee is a testament to our commitment of offering the finest in rich Greek heritage to Indian consumers.”
After launching the first outlet in Delhi NCR with a concept of a cafe-restaurant, Mikel India has an aggressive expansion plan. The brand is keen on making inroads in key markets like Delhi, Mumbai, Hyderabad, Kolkata, Pune, Chennai and Bengaluru in coming years. Each outlet will offer coffee aficionados Mikel Coffee’s distinctive aesthetics and warm, welcoming ambience. The partnership also underlines Greko India and Mikel Coffee’s commitment to sustainability and community development.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now