Mondelēz International is taking playful cookie moments to the next level with a Guinness World Records title-attempt! Mondelēz International has recently announced that the company set a Guinness World Records title for the most people dunking cookies across multiple venues. The fun record attempt was coordinated to celebrate the Oreo cookie brand reaching a major milestone of US $ 3.1 billion (approximately Rs 22,000 crore) in annual net revenues by the end of 2019.
The Mondelēz International team across the world was invited to twist, lick and dunk Oreo cookies simultaneously as part of a live streaming event. Employees from 55 locations representing 32 countries around the globe participated in the attempt, setting a new Guinness World Records title with 5,066 people dunking cookies.
“We’re incredibly proud to be celebrating this sales milestone with the Oreo brand, and taking a playful moment to recognize this achievement with the full Mondelēz International family around the world,” said Dirk Van de Put, chairman and chief executive officer, Mondelēz International. “We’re looking forward to the continued growth of the brand, and hopefully to many more records to come!”
Commenting on the occasion, Sudhanshu Nagpal, associate director – Marketing (Biscuits), Mondelez India, said, “Oreo today is the largest selling premium cookie brand in the world. Its global heritage of the bitter chocolate cookie with sweet vanilla cream has built a rare kind of ubiquity, unparalleled in the biscuit world. This major breakthrough of US $ 3.1 billion (approximately Rs 22,000 crore) of sales revenue (global) is an extremely proud moment for all of us and what a way to celebrate this milestone – A Guinness World Record. In India, within a short span of about nine years, Oreo has come to be one of the strongest pillars of the biscuit growth story at the back of an unwavering consumer connect and brand love. Our concerted marketing efforts over the years have made ‘twist, lick, dunk’ a ritual across India. Today, it is the leading brand in the premium crème category, and we hope to continue the momentum in the future.”
Oreo is the world’s favorite cookie, available in more than 100 countries around the globe. Approximately 34 billion Oreo cookies are sold each year, which is 92 million cookies in a day. An estimated 500 billion Oreo cookies have been sold since the first Oreo biscuit was developed in 1912.
Oreo was introduced in India only about eight years back, and in such a short span, India has emerged among its top-five markets by volume. India is now the fourth largest market for Oreo in the world. This is a significant achievement for the brand as it is not so old in India.
According to the company, at present, Oreo is a leading premium crème brand in market share in India. It is distributed in almost 1 million outlets appealing to a range of audiences across age groups and income groups.
It is been Mondelez India’s constant endeavor to expand the brand’s narrative and consumption occasions through marketing, communication initiatives, and associations like McDonalds, Kwality Walls, and Keventers. With significant focus behind consumer promotions and public relations, the Oreo brand has forged strong, lasting connections with consumers making the twist, lick, dunk, a well-known ritual among Indian families.