In a symbolic show of respect and gratitude to Gurugram’s front-liners who have been relentlessly fighting the real coronavirus war by risking their lives to protect the city – confectionery major Perfetti Van Melle India (PVMI) collaborated with various administrative bodies to distribute its curated Freshness kits. The ‘Freshness Kits’ carry items that help refresh front-liners like doctors, nurses, policemen, security guards on their feet during their long, arduous workdays and help them keep their personal protection in place. According to the press statement, 300 kits were distributed in collaboration with the Gurugram District Commissioner, the district AYUSH Center and the Gurugram Civil Hospital. Each kit contained a sanitizer, hand wipes, N-95 masks, and Center Fresh products to add a freshness dose, packed in a handy sling bag.
“We are very happy that Perfetti Van Melle is taking this initiative to support our frontline workers during this crisis. This will help in their safety and comfort as they work towards protecting people,” said Amit Khatri, deputy commissioner, Gurugram.
A gesture of gratitude to Gurugram’s front-liners
In its commitment to serve communities around its manufacturing units, the Perfetti team met doctors, nurses, housekeeping staff, security staff amongst other today at the Civil Hospital – Sector 10 Gurugram where Covid-19 infected patients are being treated and distributed the Freshness kits. Additionally, teams also met Manju Bangar – District Ayurvedic Officer, in-charge of AYUSH, Gurugram – Government of Haryana to acknowledge the great work being done by the department and distribute the kits to their staff. Additionally, the company will also provide Personal Protective Equipment (PPE) kits to the AYUSH department.
Acknowledging the efforts, Manju District AYUSH in-charge said, “On behalf of AYUSH Gurugram, we would like to thank the entire team of Perfetti for this thoughtful gesture.”
Rajesh Ramakrishnan, managing director – Perfetti Van Melle India (PVMI) commented, “It is our honor to support and thank the frontline team that has been working tirelessly in these testing times. These kits are a means of expression of our gratitude.”
Having started India operations in 1994, Perfetti Van Melle India (PVMI) today enjoys being a market leader in the confectionery space with a diverse portfolio of brands across segments (candies, jellies, gums and chewies) which provide differentiated consumer experiences across age groups. PVMI’s extensive distribution footprint spans 4 million outlets across India and the manufacturing facilities are located in Manesar (Haryana), Rudrapur (Uttarakhand), and Karanaipuducherry (Chennai). Twenty-five years since its inception, Perfetti’s power brands like Center fresh, Center fruit, Alpenliebe, Happydent, Mentos, Alpenliebe Juzt Jelly, Chupa Chups continue to both delight and engage with the consumer with innovations across category expansion, variants, flavors, promotions, and clutter-breaking advertising campaigns.