Cassio Simões new managing director of Tetra Pak South Asia

Simões will be based in Chakan, Pune

Tetra Pak
Cassio Simões, the new managing director of Tetra Pak, will be based in Chakan, Pune.

Tetra Pak, a leading food processing and packaging solutions company, has announced the appointment of Cassio Simões as managing sirector of its South Asia Markets. He will be based in Chakan, Pune.

Simões will take over the role from 1 June, 2023, succeeding Ashutosh Manohar who will retire following a career of over four decades, including a 20-year stint at Tetra Pak.

Cassio held various roles across different businesses at Tetra Pak over the past 20 years. Most recently, he was managing director of Tetra Pak Andina. With a strong track record of helping customers innovate for growth, his expertise will be instrumental in driving the company’s growth and expansion in the South Asia region, which includes India, Sri Lanka, Bangladesh, Nepal, and Bhutan.

“I’m delighted to welcome Cassio to lead Tetra Pak South Asia in this next phase of growth. His extensive experience and leadership skills will be invaluable as we continue to strengthen our position as a leading provider of food processing and packaging solutions in South Asia. I’m confident that under his leadership, we will deliver great value to our customers, deliver food safely to consumers all over the region, and do this in a way that we do right by the planet,” said Manohar.

Commenting on his appointment, Simões said, “I am excited to be joining Tetra Pak South Asia at such a dynamic and transformative time in the company’s history and look forward to working closely with our customers to understand their needs, build strong partnerships, and contribute to their growth.” 

South Asia holds a strategic focus for Tetra Pak. With a dedicated local manufacturing presence in Chakan, Pune (Maharashtra), and a history of over 35 years in India, Tetra Pak delivers end-to-end solutions for its customers in the food & beverage industry. 

“As an end-to-end solutions provider, we are uniquely positioned to meet the evolving needs of the food and beverage industry in South Asia.  With an increasing focus on delivering world-class quality from the heart of India, I am confident that we will continue to strengthen our position as the preferred partner for our customers,” added Simões.


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