The virtual Krones showroom serves as a communication platform, intended to maximize customer interfacing, not least in times of travel restrictions and canceled trade fairs, says Krones.
Virtual interaction instead of in-person meetings — particularly during the current coronavirus pandemic, new forms of communication is increasingly gaining in perceived importance. This applies to our private lives and Krones’ sales operation that has to do without trade fairs and may visit clients only to a minimal extent. To offer a platform for talking to our customers, Krones had already set up a digital trade fair stand in mid-April 2020 for the interpack while simultaneously working on a more comprehensive solution: a virtual showroom that went online on 30 November and contained 3D models of machines.
It is possible to virtually walk through these models – an advantage that is particularly manifest when it comes to the recycling line for PET and polyolefins, the Krones MetaPure. Whereas in shopfloor reality, such a line measures several hundred square meters, any client interested can now view it online from all angles and even enter it without having to travel, it said.
However, Krones uses the showroom not only to replace its presence at individual canceled trade fairs; the showroom is likewise intended to serve as a maximally lasting communication platform in the long term. Besides the 3D models, it also includes its conferencing tool, enabling clients to have an online, face-to-face conversation with their contact person in Sales to find out more about the Krones portfolio. Clients can register online.