Organic India enters the staples segment

Announces new category launch

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Organic India
Organic India's commodity portfolio includes Basmati rice, pulses and spices. Photo Organic India

With a strong focus on consumer health and wellness, Organic India recently announced its foray into the organic commodity segment. The brand has been offering products derived from organically grown flora, untouched by chemicals, with minimal processing. 

The newly launched category and product portfolio comprises of regular grocery items like organic Basmati rice, dalia, pulses, spices, and also value-added products like red rice, black rice, flax seeds, among others. Rich in nutrients and antioxidants, they will be available across more than 25 cities, urging the customers to “taste the difference and make a difference to the environment, farmers and the organic ecosystem”. 

Announcing the launch, Subrata Dutta, Group managing director – Organic India, revealed, “We are diversifying and restructuring our product portfolio across segments for the healthy conscious consumer. The ongoing pandemic has triggered a tidal shift in consumer behavior, towards healthy eating, globally. Therefore, with the launch of this new vertical, we aim to become a one-stop solution for all organic (health and wellness) product needs. We remain committed to our vision of being a vehicle of consciousness in the global marketplace by inspiring, promoting, and supporting true wellness and respect for all beings and Mother Nature.

“While we focus on improving the taste of our products by emphasizing their purity when buying Organic India products the consumer also contributes to the lives of the farmers and the environment. We hope our brand will strike a chord with millennials who are among the most informed cohorts and conscious of what they consume. We aim to continue to offer customers fast and reliable delivery.” 

In order to become a one-stop ‘organic’ solution for consumers seeking health and wellness products, Organic India is constantly expanding its portfolio. Organic India recently established a state-of-the-art LEED platinum-certified manufacturing base in Lucknow to support its growth plans. 

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