Paradise Biryani, Indian biryani brand, recently outlined its growth plan for Bangalore, with 20 new stores planned in the city this year as part of its broader national expansion journey backed by Samara Capital. The brand will invest Rs 25 crore in Bangalore as part of this expansion. The move comes on the back of strong, consistent performance in the city, with the brand recording 30% year-on-year revenue growth across its existing store formats.
Paradise currently operates 10 active stores in Bangalore across high street, mall, and cloud kitchen formats. The brand’s two newest mall outlets in the city have already exceeded internal benchmarks, with strong day-one footfall and high repeat visits validating the mall format for further expansion.
Commenting on the Bangalore roadmap, Abhik Mitra, MD & CEO, Paradise Food Court, said, “The city has emerged as one of our strongest growth markets, with consistent double-digit growth reflecting strong brand recall, repeat customer loyalty, and operational discipline across formats. Our mall openings in the city have proven that the format works in premium retail environments, giving us confidence to scale further. As part of our city-wide rollout, we will add stores across three formats: high street locations in high-density neighborhoods, mall and retail destination outlets, and cloud kitchens to support delivery-led growth.”
The expansion is part of Paradise’s broader national plan, backed by Samara Capital, to add 100 new outlets across metro and emerging markets with an investment of around Rs 100 crore.
Nilay Pratik, managing director, Samara Capital, said, “Paradise’s successful store model, best-in-class tech systems, and new leadership at the helm support the brand’s national scale-up. We are happy to be part of this growth journey, as Paradise has a proven unit economics model, a trusted brand, and a clear roadmap for the city. Our focus extends beyond scale to consistency, operational discipline, and delivering an authentic experience across geographies. Paradise Biryani’s Bangalore expansion reflects the brand’s broader ambition to grow as a future-ready national food brand while preserving its culinary legacy.”
Every outlet in Bangalore, as elsewhere, follows standardized, centrally managed recipes, with regular surprise audits and customer feedback loops ensuring quality is maintained across locations. Trained kitchen teams undergo structured onboarding and continuous skill development to uphold these standards.
In terms of technology integration, Paradise uses automated kitchen systems to standardize portioning and cooking parameters digitally, reducing human error, while real-time dashboards track quality metrics, order times, and customer ratings across all stores. A centralized recipe database ensures every outlet, including new Bangalore locations, accesses the same updated recipes and standard operating procedures in real time.
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Naresh Khanna – 10 February 2025
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