Over the years LT Foods has been growing and solidifying its position in India, North America, Europe, Middle East, while expanding its reach to consumers in more than 60 countries across all channels. At the same time, LT Foods has been expanding its product portfolio through Innovation to meet evolving and emerging consumer trends globally by focusing on convenience and health platforms — consistent with its growth strategy.
In the past, the company has witnessed phenomenal success with new product launches with breakthrough innovations such as daawat quick-cooking brown rice on health and convenience platform, wherein it met the consumer need for healthier food with convenient cooking. Daawat brown rice enjoys a leadership position in this segment with more than 50% share in India. The company has been continuously expanding its product portfolio in India and the international market such as daawat cuppa rice, kari kari rice cracker Japanese snacks, royal ready to heat rice products (Royal being the leading rice brand in North America).
LT Foods with its strong heritage of Daawat, Basmati Rice for Biryani, is taking a significant step forward by combining the Daawat MasterChef culinary expertise to build a ‘Rice with Spice’ journey by introducing a range of ready to cook biryani kits.
In continuation to its legacy of innovation, the company has decided to launch the ready to cook biryani kit based consumer insights and research fulfilling consumer need statement on ‘how to cook fresh authentic biryani at home with convenience.’ Biryani kit will be available in the three most popular regional variants – Hyderabadi, Kolkata, and Lucknowi.
Biryani is the most searched recipe, and is the perfect blend of finest basmati, choicest spices, flavors and aroma. Perfected by daawat culinary experts, this is the finest easy to use biryani kit. The biryani kit contains all the essentials to prepare the finest and most authentic biryani in less than 30 minutes. These recipes are packed with carefully selected, high-quality natural ingredients without any preservatives and artificial colors, which are true to the source of their origin in just the right mix.
Speaking on the launch, managing director and chief executive officer of LT Foods, Ashwani Kumar Arora said, “As a consumer foods company, we are committed to innovation and new product development initiatives which meet the consumer’s emerging and evolving needs. Our unconditional commitment is to offer the best quality food products — which have high-quality natural ingredients without any preservatives and artificial colors. In this journey, our latest offering daawat biryani kit is to redefine authentic and fresh biryani cooking experience at home. Our biryani kit is finest blend of authenticity with convenience. We would be taking biryani experience across our global distribution network. This is one more step in our journey to continuously expand our product portfolio on convenience and health platforms, using innovation and consumer insights.”
With the launch of daawat biryani kits LT Foods expects to further increase its household penetration of daawat. The company’s constant endeavor is to identify and understand consumer needs and staying relevant with all classes and age group of consumers with innovative solutions like biryani kit. This initiative will encourage consumers to enjoy freshly cooked authentic biryani with their loved ones.
Daawat biryani kit shall be available across channels including general trade, modern trade and eCommerce platforms across the LT Foods distribution network within India and international markets.