Smoor completes 5 years

Clocks a CAGR of 44% since inception

Smoor's Almond Sensation Box. Photo Smoor

Smoor, a Bangalore-based luxury chocolate brand that crafts couverture chocolates, is celebrating its 5th anniversary in August 2021. The company, which has conceptualized and developed coverture chocolates and finely-crafted desserts in the country, is crossing this landmark with a CAGR of 44% over the last 5 years.

Sustaining this momentum, the 5-year-strong brand has now unveiled plans to achieve a turnover of Rs 400 crore by 2026, growing at a CAGR of 60%. Furthermore, from its current 20 stores, the brand will expand to 200 stores across the country by the same time. Future expansion will also be championed by its fast-growing omnichannel presence with a focus on D2C websites to unlock greater geographical reach.

There have been several driving factors to Smoor’s remarkable growth journey with strong innovation and expansion in its product portfolio being the key. Apart from its vast retail and online presence, Smoor has launched exclusive portals to harness the potential of its offerings. After a strong response to its D2C website, the brand will also launch a new eStore exclusively for its macarons range,, which offers a range of 21 unique flavors in macarons, including a range of eggless macarons to introduce more Indians to this delicate and delightful confectionary.

Speaking on the milestone, Vimal Sharma, founder-director and chief executive officer, Smoor, said, “Smoor’s initial years of operations comprised a great degree of consumer education to bring alive the difference between regular chocolates and coverture chocolates. It’s heartening to see that, now, the market has come of age. Consumer lifestyles have transformed and premium experiences are highly sought – we fit into this market perfectly! We are grateful for other players who entered and expanded the market along with us, and for the love that our customers have showered on us. We complete our 5th year with great excitement for the future, which is brighter than ever before.”

Smoor’s immunity-boosting wellness bars

Smoor, which operates signature stores at airports, malls, and high streets, saw 30% of its stores become unviable during the Covid-19-induced lockdown. During this time, the brand displayed agility to pivot to digital and omnichannel models – a testament to the brand’s tenacity and preparedness – registering a higher rate of growth than pre-pandemic times. During this time, eyeing the need of the hour, the company also launched Smoor Wellness Bars, imbibed with immunity-boosting herbs like Tulsi, Ashwagandha, Amla, and Giloy.

Smoor’s signature stores are present in Bengaluru, Mumbai, and Gurgaon. Its products are available on and can also be bought from online platforms such as Swiggy, Zomato, Dunzo, BigBasket, Amazon, Flipkart.

A brand that crafts the coverture chocolates, Smoor was created by Vimal Sharma in March 2015. The luxury chocolate brand opened its first flagship store in August 2016 in Bangalore to create a new benchmark for ‘Imagined in India’ finely crafted foods.

Smoor brings together authentic ingredients, passionate people, and a premium range of products, including chocolates, signature cakes, gift hampers, desserts, beverages, and much more. The brand has evolved with changing consumer palettes and delivers a truly exceptional, international experience for every individual who seeks lavish indulgence. The brand also creates a range of special products and gift hampers for occasions such as Diwali, Christmas, and Valentine’s Day.

Smoor’s products are unique and crafted by some of the finest chocolatiers and chefs from across the globe. Its fine ingredients are sourced from the most sought-after locales in the world, and products are created at a state-of-the-art factory.


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