Bonn Group launches Americana Wholewheat Multigrain Cracker Biscuits

To be available across North India in Punjab, Delhi, UP, Haryana, J&K, and HP

Bonn's Americana Wholewheat Multigrain Cracker Biscuits. Photo Bonn

Bonn Group, the manufacturer of food products in India, has launched Americana Wholewheat Multigrain Cracker Biscuits that are low on pocket and make a healthy treat with the perfect blend of flavors. These biscuits are said to be a perfect snack for mid-day cravings that come with the goodness of multigrain flours, flax seeds, sesame seeds, sunflowers seeds, and watermelon seeds. The ingredients also include rolled oats and soya beans. Crackers are generally low in calories as compared to other biscuits as they are made with wheat flour or oats. They are a rich source of Vitamin B-complex and dietary fiber. As per nutrition experts, consuming healthy snacks daily helps to keep oneself energized and aids in weight management.

Bonn’s newly launched multigrain cracker biscuits will be initially available across North India in Punjab, Delhi, UP, Haryana, Jammu & Kashmir, and Himachal Pradesh. The bakery enterprise has recently launched and delivered healthy and immunity-boosting products to its consumers during the Covid-19 pandemic.

“Snacking has been associated with unhealthy food that is deep-fried and loaded with salt, for a long time. However, the trend is changing now, and people have been snacking more than ever before. Many people have indulged in binge-watching or simply eating snacks to beat stress during lockdowns. This has made them choose healthy snack options like crackers. Crackers are emerging as a popular snack option that is high on nutrient content and a good snack option for weight loss. Today people want tasty snack options but do not want to compromise on their health at the same time, so Bonn uses ingredients that provide nutrition, in all its products,” says Amrinder Singh, director, Bonn Group of Industries.

According to a 2020 Euromonitor International report, ‘snackification’ as a trend is catching up in India. It is becoming a favorite among millennials and adults working from home.

The multigrain cracker biscuits are available in packs of 36 gram for Rs 10 and 72 gram for Rs 20. Bonn has made sustained efforts to keep its products pocket-friendly for wider outreach and it has adopted the same strategy for this product. The company’s ‘Americana’ brand is a premium range of biscuits known for its quality of ingredients and rich flavors. The biscuit ranges from regular cookies, digestive, cracker, cream, atta, and other unique flavors.

As per data analytics firm Nielsen, Indian FMCG industry recorded a 36.9 percent value-based output in April-June 2021. The growth was recorded despite the quarter being hit by the second wave of the pandemic. The latest offerings from Bonn’s basket also come during the National Nutrition Week from 1 to 7 September 2021. The theme for 2021 National Nutrition Week is “feeding smart right from start.”

Bonn is an FMCG company that was founded more than three decades ago in 1985 by the visionary Manjit Singh. The brand ‘Bonn’ has become synonymous with bread, bakery, and other food products in many cities/states in North India where the company enjoys a dominant market share. The Group produces a range of food products including bread, biscuits, cakes, rusk, and cookies that are sold in India and exported to about 55 countries in over three continents.

The company is the winner of the National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of The Netherlands) and ISO 9001:2000 certifications by ‘DNV’. It is also approved by the Bureau of Indian Standards and has also got BRC certification.

The company has 12 manufacturing plants spread all over North India. The company is fully integrated having its fleet of more than 500 trucks and an in-house setup for developing packaging.

Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “No Added Preservatives” targeting consumers looking for lifestyle food products.


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