ColdStar Logistics, a temperature-controlled supply chain solutions provider, has shared a 10+ year partnership with QSR operator Lenexis Foodworks, part of the Inspira Global group, one of India’s fastest-growing QSR operators.
ColdStar has been managing the end-to-end cold chain operations of the company from primary transport, multi-temperature warehousing facilities and last-mile deliveries across 262 outlets for brands like Chinese Wok, Big Bowl, and The Momo Co., run by the QSR company.
Consolidating its long association with Lenexis Foodworks, ColdStar is now ready with a plan to support the company’s growth and expansion to 500+ stores pan-India across these sub-brands in the next 3 years. ColdStar’s current support spans the frozen, chilled, and ambient categories in over 360 SKUs of Lenexis Foodworks, enabling nearly 2,400 SKU-line orders a day with 99.85% delivery accuracy.
“We first began working with Lenexis Foodworks over a decade ago. Over the years, we have successfully anticipated new demand and adapted our services to meet evolving requirements. We moved from a part-fresh, part-warehousing model to a completely pre-packed frozen, chiller and dry distribution system for store deliveries. Consistency, zero stock out, freshness, speed and availability contribute to being our USPs for our partners. As Lenexis gears up for expansion over the next three years, we’ve anticipated the demand to come and are ready to double our capacity to over 500 stores,” says Sameer Varma, executive director, ColdStar Logistics.
ColdStar currently manages pan-India distribution through bi-weekly, weekly, and fortnightly replenishment cycles, ensuring uninterrupted supply across metro, Tier I/II and III markets. Its tech-enabled platform leverages AI/ML-based planning, route optimisation, real-time temperature monitoring, and predictive alerts, enabling proactive interventions and seamless execution. This partnership between ColdStar and Lenexis ultimately ensures consistent food quality and availability for consumers across markets.
“Supply chain is a critical enabler of scale in the QSR business. As Lenexis Foodworks expands towards 500+ stores, consistency, speed and reliability across markets become non-negotiable. Our partnership with ColdStar has played a key role in ensuring seamless operations and maintaining product quality at scale, and we see this collaboration continuing to be a strong growth enabler in the years ahead,” said Aayush Madhusudan Agrawal, director, Lenexis Foodworks.
With Lenexis Foodworks planning to expand its footprint to 500+ outlets over the next three years, ColdStar is actively strengthening its infrastructure across cities and emerging consumption centres, reinforcing its role as a strategic supply chain partner for India’s modern QSR ecosystem.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
