Aptar Food + Beverage launched a Rocket sports cap that offers visual consumer safety through a yellow-colored band that indicates whether the packaging has been opened on store shelves or at home. This solution redefines beverage packaging safety standards as the first one in the market, providing a visual and intuitive non-detachable tamper evidence indicator.
“Aptar is dedicated to creating solutions based directly on consumer feedback,” Nguyen Hoang, Sebastien, global business development director beverage, said. “Rocket was born from consumer insights to offer visual safety that provides reassurance, in addition to an improved drinking experience that brings the comfort and convenience consumers value.”
In addition to its visible safety, Rocket provides further safety to consumers with its ‘no-dust,’ double-wall lid design that protects the spout from external contaminants, in addition to being designed to adhere to child safety standards (BSDA & EN 71). A large finger recess and audible closing ‘click’ sound make opening and closing Rocket easy and reassuring for consumers.
Aptar’s rocket smart cap can meet the demand for sustainable packaging
Nguyen Hoang said the design and functionality of Rocket enhance what consumers and brands expect from a sports cap. For example, while most caps open at a 110-degree angle, Rocket’s hinge technology offers a 180-degree angle. The hinge functionality also ensures the elimination of a lid spring-back effect. Altogether, Rocket provides a wider opening and a more comfortable drinking experience.
“Our goal was to develop a cap that meets consumer expectations in terms of safety and comfort of drinking, while also addressing the increasing demand for sustainable packaging,” Nguyen Hoang said. “Consumer and brand product standards are always evolving, and Rocket was created to stay at the forefront of these changes.”