Hindustan Coca-Cola Beverages has collected over 850,000 used PET bottles, totalling more than 17,000 kgs, at the Puri Ratha Yatra 2024. The company coordinated with the Anandana Coca-Cola India Foundation, State Pollution Control Board, Odisha,Y4D Foundation and was supported by Foundation for Climate Protection (FCP), Odisha Development Management Programme (ODMP) and Puri Municipality.
This year’s festival, which attracted millions of devotees, saw HCCB enhance its efforts to promote recycling and waste management among the festival attendees. The project saw an elaborate setup, including dedicated zones for bottle collection and recycling awareness campaigns led by trained ‘Safai Sathis’.
The drive received a boost from the government of Odisha, with deputy chief minister Pravati Parida inaugurating the main collection stall, symbolizing a strong partnership between public bodies and corporate commitment towards sustainability.
“Our mission to celebrate Puri’s Heritage with a ‘Used PET Bottle-Free Ratha Yatra’ has once again been vividly brought to life through this initiative,” stated Himanshu Priyadarshi, chief public affairs, communications and sustainability officer at HCCB. “We are delighted to see the tangible impact of our collective efforts in Puri.”
Over the 12-day festival, HCCB’s strategic placement of collection bins and awareness stalls, manned by enthusiastic volunteers, ensured that both attendees and locals were engaged in the company’s sustainable practices. This approach not only facilitated extensive waste collection but also educated the public on the importance of recycling.
“We are thrilled with the results of this year’s Rath Yatra waste management drive,” said Priyadarshi. “The collection reflects the robustness of our strategy and the hard work of everyone involved. It’s a proud moment for us at HCCB and a step forward in our journey towards a cleaner planet.”
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Naresh Khanna – 10 February 2025
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