Devans Modern Breweries, a leading Indian brewer, has updated packaging for its premium beers — Six Fields Blanche and Six Fields Cult. The company says the ‘sleek and modern look’ of the new designs is meant to appeal to young consumers while retaining the brand’s authentic brewing heritage.
Six Fields Blanche (4.5% ABV) and Six Fields Cult (6% ABV) are Belgian-style wheat beers that have gained a solid foothold among beer enthusiasts. The revamped visual identity of the packaging reflects the brand’s focus on quality and innovation, now enhanced by a more premium and modern aesthetic.
“Our refreshed packaging is a natural evolution as we continue to connect with a younger, discerning consumer who appreciates taste and style,” says Prem Dewan, chairman and managing director, DeVANS. “Six Fields has always represented quality & innovative brewing — the new look now enhances that promise aesthetically. We have always innovated with our beers and that is the reason for a lot of firsts in the country. Six Fields Cult is the only Belgian-style strong Wheat Beer in the country. Not only have we introduced unique SKUs, but we have also introduced a new product line. Six Fields is the only beer in the country that comes in 5L cans which comes with an inbuilt CO2 cylinder which keeps the beer fresh, perfect for house parties or big gatherings.”
According to the company, Six Fields introduced the 5L can in India—a market disruptor that strengthens the brand’s appeal while catering to consumers who love to entertain in style. Currently available in Gurgaon, Chandigarh, Jammu, and Uttarakhand, it will soon make its way to Delhi, Himachal Pradesh, Maharashtra, Assam, and Puducherry redefining group celebrations with every pour.
DeVANS has also recently added two new Lager Beers under the Six Fields umbrella- Six Fields Pilsner and Six Fields Brute which have got tremendous responses from the consumers.
Six Fields has won numerous accolades over the years having bagged the Spiritz Gold in 2023 & 2024, Silver at the 2022 Beer of India Awards, and Silver at the 2022 Brussels Beer Challenge (Belgium) in the Dubbel Wit/Imperial White category.
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Naresh Khanna – 10 February 2025
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