Urban lifestyle brand Salud Beverages made its mark on the world’s stage with all 3 of its entries into the prestigious London Spirits Competition coming away with medals. Salud G&T 2.0 Lavender won gold, while Salud G&T 2.0 Cucumber and Salud Sonic walked away with silver. This is the first and only time ever for an Indian ready-to-drink brand to win an award on a global platform like the London Spirits Competition.
“This is a real honor, and validates our belief that we have had from the start that our offerings are world-class,” says Ajay Shetty, founder, Salud Beverages.
Salud has been stirring up the ready-to-drink segment in India by uncomplicating the drinking experience with its gin refreshers since its launch in 2020 and this win adds another feather to its cap.
“The crafting and refining of each Salud gin refresher were done keeping an eclectic modern global palate in mind while being an ode to the new Indian consumer whose tastes increasingly align with their world counterparts.
These awards are a reaffirmation of our efforts to create spirits that uncomplicate the drinking experience and have universal appeal,” adds master blender, Sid Kumar.
What makes the London Spirits Competition stand apart from other competitions is it awards spirits for their overall appeal to the drinking audience. Where other competitions focused solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence – in the way it tastes, looks and the value it provides.
They believe that this golden triangle makes spirits more accessible and popular, and they want to laud this. The judging panel of 2022 was drawn from leading spirits industry leaders and experts.
Salud was the top performer in the competition amongst completely homegrown Indian brands, cementing its reputation as the go-to for uncomplicated ready-to-drink high-quality offerings.