SIG, a packaging solutions provider for food and beverage products, has announced that it is bringing its most advanced and sustainable next-gen technology solutions and packaging innovations to the Dubai Silicon Oasis (DSO).
The innovations will become the showpieces at the company’s center of excellence at DSO, where business partners, food and beverage manufacturers, retail customers and entrepreneurs from the Middle East and Africa will be able to experience and deploy them.
The company is giving a sneak preview of its new solutions at the Gulfood Manufacturing Exhibition 2022 by unveiling them through augmented reality. The show will be held from 8 to 10 November 2022 at the Dubai World Trade Centre.
For the first time in the region, SIG is presenting its expanded portfolio of market-leading sustainable packaging solutions at Gulfood. The company will be present at Gulfood Manufacturing 2022, Stand C4-4 in Hall 4.
Debuting at Gulfood, bag-in-box and spouted pouch solutions for retail, institutional and industrial applications will be on display amongst SIG’s extended line-up of its next generation packaging that allows customers to create new possibilities for differentiation, convenience, premiumisation, and flexibility.
Abdelghany Eladib, president and general manager Middle East and Africa at SIG, said: “SIG will be demonstrating at Gulfood Manufacturing this year the powerful value our innovations, unique solutions and leading-edge technology bring to customers in the region, whether they are looking for retail or industrial packaging. Our packaging solutions have been developed to meet the growing demand for mobile, healthy, comfortable, and convenient consumer experience. Our versatile, sustainable packaging solutions are always designed with resource reduction in mind.”
As part of its value proposition, SIG is driving product innovation and differentiation by building strong and mutually beneficial partnerships with food and beverage manufacturers across the Middle East and Africa region to meet the changing needs of an increasingly mobile society.
At the show, SIG will display its innovative on-the-go packaging solution combismile that was recently launched in Saudi Arabia for Safi Danone’s Danao brand. In addition, Fair Cape will introduce SIG’s uniquely shaped carton pack combistyle that stands out on the shelf and gives South African consumers a new, modern pack.
“It is crucial that product and package complement each other to clearly reflect both product quality and brand values, while offering active consumers the ultimate on-the-go convenience. In the increasingly competitive retail environment, beverage manufacturers need to bring a fresh and distinctive look to often crowded drink aisles – our solutions help them stand out while making it easier for consumers to find what they need. The combistyle, for example, offers a stylish corner panel that provides a comfortable and safe grip, while allowing brand owners to effectively communicate key messages with eye-catching designs,” explains Abdelghany Eladib.
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Naresh Khanna – 10 February 2025
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