New Jersey-based Systech, a solutions division of Markem-Imaje, was chosen as one of four winners in the Kraft Heinz AIPIA Brand Challenge during the AIPIA Virtual Congress. The Kraft Heinz Brand Challenge invited companies to present game-changing smart packaging solutions that enhance brand equity via next-generation brand and consumer experiences.
“Kraft Heinz is looking for affordable, scalable, and differentiating active and intelligent packaging solutions. This win provides a unique opportunity to play a significant role in enabling enhanced productivity and growth for the company and we are honored to have been selected to participate in the Challenge,” says Dave DeJean, Systech’s vice president of Product Management and Strategy.
Systech said global brands across industries rely on Systech’s Brand Protection Suite to deliver digitally connected and consumer engagement-driven solutions. The Suite allows Systech to enable robust engagement programs that become a core component of an organization’s overall brand protection strategy.
“The latest release of the Suite introduced this past Summer provides key functionality for our pitch to Kraft Heinz, which includes support for pushing unique responses and content to consumers. These responses can be tailored and rendered in real-time based on attributes such as location, time and safety of the product. In addition, content can be product specific,” DeJean said.
A brand’s current packaging can become an essential component of a brand protection program, and Systech creates a unique digital identifier (eFingerprint) from the standard barcodes already on your packaging. Systech’s non-additive and data enriched eFingerprint is used to connect and authenticate every product at the item level digitally.
According to Systech it’s clients are using their existing package barcodes to — digitally connect products for real-time supply chain insight and traceability; ensure products are genuine using non-additive digital authentication; leverage actionable supply chain data to quickly identify and stop diversion; enable consumers to interact and engage with their products; and place product authentication capabilities into the hands of their customers.
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Naresh Khanna – 10 February 2025
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