Amul launches fresh milk in US

Partnership with Michigan Milk Producers Association

226
Amul
Amul will launch the range of fresh milk in one-gallon and half-a-gallon packs under the same brand name and composition that is popular in India — Amul Gold, Amul Shakti , Amul Taaza and Amul Slim n Trim milk. Photo - Amul

Gujarat Co-operative Milk Marketing Federation Limited (Amul), the world’s largest farmer-owned dairy cooperative owned by 3.6 million dairy farmers, has announced its partnership with Michigan Milk Producers Association (MMPA), America’s tenth largest dairy cooperative established in 1916. 

This partnership between the two cooperatives will take Amul through its branded fresh milk products in the United States using MMPA’s superior technology. The announcement was made at MMPA’s 108th annual meeting in Novi, Michigan, US. 

Speaking at the event, Jayen Mehta, managing director, Amul, said, “We are very honored and pleased to enter into an association with MMPA, a respected 108-year-old dairy cooperative. This association will ensure that all our American and Indian consumers will be nourished and energized with the goodness of Amul Milk

This is the first time Amul’s fresh milk range is being launched anywhere outside India. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of Prime Minister Narendra Modi to make Amul a global dairy brand.”

Amul will launch the range of fresh milk in one-gallon and half-a-gallon packs under the same brand name and composition that is popular in India — Amul Gold 6% milk fat, Amul Shakti 4.5% milk fat, Amul Taaza 3% milk fat and Amul Slim n Trim milk with 2% milk fat. The products will be available in leading Indian grocery stores throughout the East Coast and Midwest markets of the US. 

The Indian dairy cooperative movement that started in 1946 with 250 liters of milk from the small town of Anand, India, has spread its wings globally. Amul manufactures a wide range of branded milk and milk products in India and exports them to more than 50 other countries around the world, including the US. 

The Amul brand is rated as the world’s strongest dairy brand and India’s largest consumer products brand with a turnover of more than US$ 10 billion and handling more than 11 billion litres of milk every year. 

Amul’s partnership with Michigan-based MMPA is a continuation of the brand’s ties to Michigan. Dr. Verghese Kurien, the Milkman of India and the founder chairman of GCMMF, is a Michigan State University alumnus and credited for the White Revolution of India and the overall success of India’s dairy industry. 

The Michigan Milk Producers Association is a member-owned and operated milk marketing cooperative known for producing high-quality, award-winning dairy products. 

Established in 1916, MMPA is the 10th largest US dairy farmer-owned cooperative serving members in Michigan, Ohio, Indiana, and Wisconsin. 

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here