Barista Coffee company has recently launched its new range of beverages for summers. The company started in the year 2000 with an objective to deliver international coffee experience to its customers.
The newly launched beverages are a blend of flavors curated to suit all palate type, hoping to meet consumers’ demand for cold beverages during summers. The aim is to create one more mood point for the guests so that they can indulge more with the brand. This will also help Barista to keep up with the changing market and consumer trends. These newly launched beverages will be available for consumption across all outlets in India.
Speaking on the launch Rajat Agrawal CEO Barista said, “Product Innovation has always been key to our success, we have expanded our product range over the years keeping in mind changing consumer preferences. I am sure these products would add further to our guest delight.”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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