Leading FMCG player, Bonn Group, has launched premium digestive minis biscuits under its ‘Americana range’ of the product line. This is yet another delectable offering by the country’s topmost selling food products brand when Holi is around the corner. There has been a growing consumer sentiment towards healthy snacks during the pandemic. Bonn Group has captured this sentiment for a long time while trying its best to come up with its exciting range of healthy yet tasty products.
The premium digestive minis have no artificial colors or artificial flavors, a permanent feature of many Bonn products. The new range of biscuits will be available in 65 grams packs while costing just Rs 10. Digestive biscuits help keep you full during a busy day while offering healthy nutrition. Besides maintaining bowel health, digestive biscuits also help in lowering cholesterol levels. Those with high blood sugar levels may also opt for these biscuits as a healthy snack.
Bonn Group plans for the launch of products in different markets
The FMCG major has been providing high-quality products at reasonable prices, and that is how it has been able to penetrate rural markets as well. The company is planning to launch the product online and in the markets of Punjab, Haryana, Himachal Pradesh and Delhi NCR.
“We received an encouraging response last year after August-September, and sales had almost peaked during the Diwali festive season. Compared to the last year, the businesses also grew well in the run-up to Holi and after that. We are expecting a good sale of our premium range of biscuits and cookies, apart from other products. This is because we have maintained the supply chain through online sales. Now, as physical stores are open in almost all parts of the country, we also hope to see the pent-up demand this summer, starting from Holi,” says Amrinder Singh, Bonn Group of industries.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
