Continental Coffee, an Indian beverage brand and a subsidiary of CCL Products, has launched a new lemon iced tea premix. Available pan-India, this marks CCL’s first consumer-facing product in the tea segment previously offered only through institutional formats under the brand Continental Chaay.
The lemon iced tea premix will be available in two formats – a 400g pouch and a 140g stick pack (10g x 14 sticks) for both individual and family consumption. On the distribution front, the product will be accessible across general trade and modern retail outlets. For digital-first consumers, it will be live on major eCommerce platforms such as Big Basket, Blinkit, Swiggy, Zepto, and Amazon.
Speaking about the launch, Raja Chakraborty, CMO, Continental Coffee, said, “At Continental Coffee, we’re constantly innovating to meet evolving consumer preferences. We observed two strong insights – first, many young Indians grew up drinking lime-based beverages like Rasna, Rooh Afza, or lime soda during summers, but Lemon Iced Tea wasn’t commonly made at home. Second, with home-prepared iced tea now becoming a fast-growing trend, we saw a clear opportunity. Our lemon iced tea premix addresses this gap, making it easy, accessible, and delicious to prepare café-style iced tea at home.”
Preetam Patnaik, head of marketing, Continental Coffee, adds, “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our lemon iced tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary.”
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Naresh Khanna – 10 February 2025
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