Marico strengthening its foothold in the healthy foods and the ready-to-eat segment has forayed into the healthy spreads with the launch of its all-new Saffola Mayonnaise and Saffola Peanut Butter. While Saffola Mayonnaise is a healthy eggless offering made with milk cream, Saffola Peanut Butter replaces refined sugar with its perfect blend of peanuts and jaggery and comes in two delectable variants, namely ‘Crunchy’ and ‘Creamy’.
Consumers today are seeking food products that are not only delicious but also ready to eat and healthy. There is also a sizable demand for snackable items that fit into the fluid schedules of fitness enthusiasts. Recognizing this, Marico is expanding its healthy food portfolio under the banner of Saffola with innovation at the heart of it. Saffola Mayonnaise and Saffola Peanut Butter are the latest addition to this bestselling tasty yet healthy range.
Commenting on the new launches, Sanjay Mishra, chief operating officer – India Business and chief executive officer – New Business, Marico has said, “Over the past few years, Saffola has become a mainstay in the Indian healthy snacking market. The brand is now synonymous with healthy products that don’t compromise on taste. We are extremely delighted to introduce Saffola Mayonnaise and Saffola Peanut Butter under the Saffola range in our bid to champion this category. With this launch, we aim to become the go-to choice for health and fitness conscious individuals while consistently delivering superior quality that Saffola, as a brand, is known and trusted for.”
Saffola Mayonnaise is made with milk cream and is enriched with the goodness of vitamins including A, D and E. It has the perfect balance of sweet and sour taste and is smooth and extra creamy, making it the ideal companion to elevate any dish…sandwiches, burgers or even roti.
Saffola Peanut Butter is a nutritious, yet tasty spread infused with the goodness of jaggery. It has 31% RDA protein and 0% refined sugar. Made from the best peanuts and jaggery in creamy and crunchy variants, Saffola Peanut Butter comes with just the right amount of sweetness. A great choice for health and taste-oriented people alike.
Saffola Mayonnaise and Peanut Butter are available on all major eCommerce platforms and will be launched across other channels in a phased manner.
Marico has been successfully innovating and reinforcing its leadership position in the healthy foods and immunity-boosting category over the past two years, with its unique premise of providing healthier options to consumers without compromising on the taste.
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Naresh Khanna – 10 February 2025
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