Going by the brand’s philosophy of offering nutrition, ‘Nourish’, a food products company under the aegis of BL Agro, introduced ‘Cornflakes’ to its already existing breakfast cereals product range. The company has launched its Cornflakes range in three different flavors – Kesar Pista, Rose Almond, and Classic flavor, which complete the healthy breakfast meal. The product category is available at the company’s consumer platform www.nourishstore.co.in, along with an extensive range of products by Nourish. Nourish Cornflakes are available in 250-gram packaging, priced at Rs 90 for the classic flavor and Rs 135 for Kesar Pista and Rose Almond.
Adding to its extensive range of flours, pulses, rice, oil and ghee, dry fruits, spices, and ready-to-cook products, the newly launched cornflakes are rich in vitamins, cholesterol-free with no added sugar, making it a healthier breakfast option. Endorsed by Shilpa Shetty, the brand envisages purity and perfection in its products whereby they are packaged in finely processed ways that ensure maximum nutrient retention.
On the product expansion, Ashish Khandelwal, managing director, BL Agro says, “The breakfast cereal market in India has been on the upward growth trend over the years, especially in the case of Tier-1 cities, which have premium buyers. Moreover, with the ongoing pandemic, major shifts have been witnessed in customer behavior with their increased preference for healthier ready-to-cook food options.”
“In today’s fast-paced lifestyle, a healthy breakfast is an essential fuel for the day. With our new range of cornflakes, we intend to deliver a healthy, tasty, and easy to make breakfast option”, adds Ashish.
Further commenting on the portfolio expansion, Richa Khandelwal, brand spokesperson, BL Agro says, “The pandemic has led the discerning consumer to be mindful of the significance of healthy eating choices, and Nourish’s newly launched cornflakes cater to this need. Whether one is looking for a high-fiber cereal or simply wants to enjoy a nutty fruity taste, the range of cornflakes offers something for everyone without compromising on nutrition.”
Being the flag-bearer of the Government of India’s Vocal for Local campaign, BL Agro has stood out among the food FMCG companies in recent years. Based in Bareilly, Uttar Pradesh, BL Agro Industries has been committed to providing quality food products over the years. The company today has one of the largest distribution networks amongst all branded edible oil and food product players in India with over 58,000 retailers.
BL Agro’s growth story is inspiring. Having started as a mustard trading house in the 1950s, BL Agro has come a long way today. During the course of its grueling journey, the company transformed from a commodity trading organization to a full-fledged FMCG company. The marketers of a single mustard oil brand subsequently started rolling out multiple varieties of oil, including refined oils and then a range of food products under the brand name ‘Nourish’ – thus catering to a much wider consumer base. Brand Nourish comes with a promise for nutrition. The brand offers the entire range of food products typically used in an Indian kitchen including atta, rice, pulses, ghee and oils, dry fruits, papad, achars, murabba, and spices. Each Nourish product is packed with quality ingredients and is produced with the finest processes that ensure maximum retention of nutrients.
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Naresh Khanna – 10 February 2025
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