Piperleaf launches Eggishh – Vegan Egg Premix

Makes alternative egg protein more accessible

1918
Eggishh
Piperleaf India recently conducted a tasting session for its plant-baased egg alternative Eggishh in November in Gurgaon and has received a flood of positive feedback from vegans and non-vegans alike. Photo Piperleaf India

Piperleaf, a 100% plant-based food company, is back with a product to further its mission of making plant-based foods more accessible to everyone – this time with their unique addition which is almost unheard of in India – Eggishh – Plant-based egg alternative.

With Eggishh, they do not just intend to provide a protein alternative to those following a vegan lifestyle but to everyone who wants to consciously replace regular eggs which are high in cholesterol with alternatives such as Eggishh which is free from cholesterol, reduces your carbon footprint, and is manufactured in a manner which is both environment-friendly and cruelty-free. 

These vegan eggs are legume-based and are also gluten-free, soy-free, and do not contain any artificial preservatives. Team Piperleaf comprising of competent food-technologists with years of expertise have put in a year of research, experimentation, and testing to make sure that Eggishh not only replicates the taste of eggs but provides you the whole experience, right from the smell, the texture, the way it’s cooked to even nutrition! And guess what, it’s healthier than an egg as it has high protein and fiber and no cholesterol. It’s a win-win as you’ll have all the good qualities of an egg and none of its bad qualities in Eggishh.

You can use it to make a wide number of dishes that you cook using regular eggs including scrambled eggs, omelets, and even French Toast. The objective was to create an alternative that is more stable, easier to cook, better in taste, long-lasting, and even affordable. This is why they put in a year of research to come up with an impeccable premix format than the usual liquid which increases its shelf life and makes it more convenient to use.

The founder of Piperleaf, Anshul Agarwal remarked, “Per capita consumption of eggs in India is 81 a year. The consumption of meat on the other hand, is comparatively lower at 4.5 kg per capita per year. Even with this data available, it is evident to everyone in the plant-based community that the mock meat industry is gaining more popularity and growing faster. Many companies wanted to fill the gap in the Indian vegan meat industry but hardly any were working on an egg alternative. This is where Piperleaf steps in. India’s domestic egg production is around 100 billion annually and we want to be the change that is needed today. Piperleaf aims at catering to people with all kinds of diets such as non-vegetarians, lacto-ovo vegetarians, and vegans to help them move to a plant-based diet that provides them with the food they are accustomed to and love. We believe Eggishh can be a part of your daily diet and will slowly allow you to eliminate eggs from your plate altogether.”

The company also conducted a tasting session in November in Gurgaon and has received a flood of positive feedback from vegans and non-vegans alike. Not only did the customers love the taste, but they were also in awe of how similar Eggishh is to a regular egg. Even with the creation of Eggishh, Piperleaf still believes there is a long way to go to make alternative protein more accessible to all. They are in talks with QSRs across metro cities to be able to make their product available through HoReCa channel and are also planning to expand internationally by early 2023.

They are proud to announce that this world vegan month, they are launching this egg-ceptional product in the Indian market through their website and will ensure that it is available through multiple eCommerce channels in the near future to make alternative protein options more accessible to all those who want it. Check out their website to get your hands on Eggishh and enjoy your plant-based breakfast guilt-free.

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here