Pizza Hut is giving every food lover a lifetime of happiness as now, they will not have to choose between pizzas or momos, ever again. The brand is said to have launched India’s first-ever Momo Pizza called ‘Momo Mia’, an epic fusion of two beloved dishes offering the best of both worlds. Pizza Hut‘s signature, cheesy pan pizza has been topped with spicy schezwan sauce and has juicy street-style momos in its crust. Pizza Hut is further elevating the excitement by introducing their first-ever Baked Cheesy Momos. Both Momo Mia Pizza and Baked Cheesy Momos are available in vegetarian and non-vegetarian variants at a starting price of just Rs 269 and Rs 169 respectively. Customers across India can order these dishes through Pizza Hut’s mobile app or website for delivery and takeaway or walk into the nearest Pizza Hut restaurant and dine-in. Delivery of these products will also be available on leading food aggregator platforms. The brand has also introduced special value combos with Pepsi and Kwality Walls. Consumers can also now upgrade their favorite (select) deals like Hut Treat Meal for 4 or 1 plus 1 and indulge in Momo Mia pizzas.
Pizza Hut has rolled out a marketing campaign, complete with two ad films that will be released digitally and across all touchpoints. Parallelly, the brand is also roping in influencers from across genres like lifestyle, food, and comedy.
Crafted for discerning Indian taste buds, Momo Mia Pizza’s vegetarian variant has a delightfully crunchy pan pizza base, with toppings of capsicum, onion, and sweet corn, encircled by mouth-watering mixed vegetable and paneer momos. The non-vegetarian variant comes with capsicum, onion, and schezwan chicken meatball toppings, with succulent chicken momos around the edges. Pizza Hut has created a unique sauce recipe for the Momo Mia Pizza with the much-loved flavors of spicy schezwan, which is generously spread on the base along with 100% mozzarella cheese. Customers can also order a special spicy schezwan dipping sauce with the Momo Mia Pizzas at just Rs 20 for an added burst of flavor.
The Baked Cheesy Momos will come with street-style mixed vegetable and paneer momos or chicken momos at the base, topped with a delicious combination of creamy mayonnaise sauce and spicy schezwan sauce, loaded with 100% oozing mozzarella cheese and baked to perfection, for a mind-blowing experience.
“During the pandemic, we found that consumers are longing for desi street-style food and momos emerged as the dish they were craving most, after gol gappas. This led to multiple experiments and we finally perfected Momo Mia’s recipe, which is truly a foodie’s dream come true. We are excited to see consumer reactions to this epic combination of two much-loved stalwarts – momos & pizzas,” said Neha, chief marketing officer, Pizza Hut India.
With a motto to ensure ‘Trust in Every Bite’, Pizza Hut follows all regulatory protocols and guidelines issued by the government, WHO, and FSSAI for maximum food hygiene and safety of customers. The pizzas are baked at 240 degrees which eliminates all viruses and packed in disinfected, tamper-proof boxes. Fresh, sanitized vegetables and FSSAI-licensed ingredients are used in all food preparations to ensure great quality and taste.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
