Reliance Retail to launch Alan’s Bugles corn chips

Partners with US company General Mills

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Reliance Retail
Alan’s Bugles is owned by American packaged consumer goods firm General Mills.

Reliance Retail Ventures’ subsidiary Reliance Consumer Products has announced its entry into the western snacks category with the launch of General Mills’ Alan’s Bugles corn chips, media reports said.

Alan’s Bugles is owned by American packaged consumer goods firm General Mills. Alan’s Bugles will offer snacks starting from ₹10. Starting from Kerala, the brand will be gradually rolled out across India.

“We intend to actively participate in the growing western snacks market with greater focus on taste profile and overall experience,” RCPL spokesperson said in a release.

RCPL already sells beverages, biscuits, edible oils, pulses, grains, soaps and detergents and the move marks in expansion into a new category and take on competition such as PepsiCo and ITC. 

“Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe,” Sheshadri Savalgi, finance director, General Mills India, Mint quoted him as saying.

General Mills sells brands such as Pillsbury, Betty Crocker, Nature Valley and Häagen-Dazs among others. In 1996, the company launched Pillsbury flour in India.

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