Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has expanded its ready-to-drink portfolio with the launch of Tata Fruski Juice N Jelly. Inspired by local Indian flavors, it is a one-of-its-kind juice-based drink with the added surprise of jelly, providing a unique taste and feel. The new offering is in line with TCP’s focus to innovate and expand its subsidiary, NourishCo’s existing portfolio which includes Himalayan Natural Mineral Water, Tata Gluco Plus, Tata Copper+ Water, Tata Fruski and the recently introduced premium Himalayan Honey and Preserves range.
The new Tata Fruski Juice N Jelly is a differentiated offering aimed at delighting consumers with its unique texture and an exciting range of locally inspired flavors. The product is being launched in three flavors – Kala Khatta, Mixed Fruit Chaat, and Lemon Pudina.
Speaking about the new launch, Vikram Grover, MD NourishCo Beverages, Tata Consumer Products said, “The juice-based drinks category in India is fairly large and we see a great opportunity to grow the Tata Fruski franchise through unique and differentiated innovations like the new Juice N Jelly. Through this launch, we remain hopeful of providing our consumers a multi-sensorial experience in every sip, true to our brand purpose of being an ‘Enabler of fun the Indian way’”.
The new Tata Fruski Juice N Jelly will be available at Rs 20 for a 200 milliliter pack across retail outlets in Kolkata, Mumbai, and Goa initially.
Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals.
Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper Plus Water, and Tata Gluco Plus. Its food portfolio includes brands such as Tata Salt, Tata Sampann, and Tata Soulfull. In India, Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 12,425 crore with operations in India and International markets.