Dabur enters premium black tea market

Introduces Dabur Vedic Tea

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Dabur Vedic Tea, which is being launched on India’s homegrown eCommerce marketplace Flipkart, will be available in three SKUs – 100 gram for Rs 60, 250 gram for Rs 150 and 500 gram for Rs 295. Photo Dabur

India’s leading Ayurvedic and natural health care company Dabur recently announced its entry in the premium black tea market with the launch of Dabur Vedic Tea. Packed with the goodness of over 30+ Ayurvedic herbs, Dabur Vedic Tea provides various health benefits and helps boost immunity.

Announcing the launch, Dabur India Marketing head-Health Supplement Prashant Agarwal said, “After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product Dabur Vedic Tea- Packaged Black Tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs. It will give you a cup of tea that is irresistible in taste, aroma and color”.

Dabur Vedic Tea contains Ayurvedic herbs like Tulsi, Ginger, Cardamom, among others. These real herbs are distinctly visible with the tea leaves and it does not contain any flavors. This perfect blend ‘re-energizes the body’, ‘relieves stress’ and ‘boosts immunity’, giving consumers 3 major health benefits, Agarwal said.

Dabur Vedic Tea, which is being launched on India’s homegrown eCommerce marketplace Flipkart, will be available in three SKUs – 100 gram for Rs 60, 250 gram for Rs 150 and 500 gram for Rs 295.

“We have launched the most critical and important ingredient of every Indian’s household kitchen. Dabur Vedic Tea, made from a curated blend of premium tea leaves. We profoundly look at ‘digital smoke signals’ and take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand and craft our proposition accordingly. It’s a sheer delight to launch this product and I believe the Vedic Tea will be immensely loved by the consumers.” Lavesh Dewangan, brand manager, Dabur India said. 

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