
Barista Coffee, a popular Indian coffee chain, recently announced the launch of its new beverage menu designed for the diverse tastes of young consumers. Keeping up with the ever-evolving trends, Barista Coffee has introduced 15 new beverages that reflect various options. These beverages will be available across cities at Barista outlets from 15th July 2024 onwards.
Committed to delivering a premium coffee experience, the leading coffee brand added new beverages to appeal to its young consumer base. Crafted to offer unique flavor, each drink demonstrates an exquisite experience, products like Iced Tiramisu Latte, Vanilla Mist Latte, Strawberry Bubble Tea, and Belgium Chocolate Frappe.
On the launch, Rajat Agrawal, CEO, Barista Coffee said, “Being India’s oldest coffee brand, we constantly strive to keep up with the trends and meet our consumer’s evolving preferences. The launch of the new beverages menu is to provide our guests with a unique experience and to widen our consumer base. Our products reflect our commitment to provide the best consumer experience and to evolve with time to meet the changing needs of our target audience.”
The new beverage menu offers Cortado Coffee, Coffee bubble tea, Peanut Butter Frappe, Hibiscus Mint Iced Tea, Sugar-Free Lemon Iced Tea, Strawberry Bubble Tea, and many more, ideal for a quick break, crafted for coffee connoisseurs, health-conscious people, and young consumer base.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now