Markem-Imaje, a wholly owned subsidiary of the US-based Dover Corporation offering a full line of reliable and innovative inkjet, thermal transfer, laser, and print and apply label systems, recently introduced a new rental scheme that gives manufacturers a cost-effective way of benefitting from high quality, turnkey coding solutions. Scalable and customized to their exact requirements, it covers all hardware, software, and consumables needed to code products, cases and pallets, with no upfront investment – only a fixed, periodic fee.
The new program gives manufacturers the flexibility to build a coding solution that meets their particular production challenges and business goals, while adapting easily to changing market demand. They can choose to add or upgrade equipment when needed, include software for automation, and make certain they have the right consumables at the right time, to ensure high quality prints with predictable costs and simplified operations. Companies can achieve a faster return on investment (ROI) and release cashflow for core business investments.
Confidence 360 consists of three elements. Coding 360 is the heart of the program and offers flexible rental of equipment, while the optional Packaging Intelligence 360 and Supplies 360 extend the offer to include advanced production control software and convenient sourcing of consumables.
Easy access to cutting-edge technology
Coding 360 offers easy access to the market’s most comprehensive range of printers and coders. The scheme provides equipment replacements and upgrades every three to five years, ensuring manufacturers always benefit from the most cutting-edge technology.
Budgeting is made easier with a fixed monthly or quarterly payment, removing the need for a single upfront investment and turning a capital cost into a more manageable operational expense. This helps achieve a faster ROI and releases funds for more important business priorities. It also allows manufacturers to get the solutions they need without being concerned about the full purchase price.
As part of the program, Markem-Imaje provides certified installations, user training and operator assistance, together with the option of premium services such as preventive maintenance visits, parts and a 24/7 helpdesk (the latter subject to local availability).
Intelligence to boost productivity
Packaging Intelligence lets manufacturers add digital solutions to their printers and coders to improve productivity and accuracy. Markem-Imaje offers software, cameras and software support agreements, allowing digital control of data, coding, and packaging.
Applications available include product tracking, promotional coding, serialization, line management, overall equipment effectiveness, pallet tracking, coding integrity and packaging integrity.
The result is improved line efficiency, brand protection and compliance, with minimum waste and errors.
Simpler supply management
Supplies 360 makes it easy to get genuine Markem-Imaje inks and other consumables, avoiding cheaper alternatives that are not calibrated for the selected equipment and thus cannot offer the same print quality and may lead to unplanned downtime.
The program ensures business continuity and reduced ownership costs by ensuring plants are using the most cost-efficient and effective consumables to maximize printer availability and performance.
“Modular and flexible, Confidence 360 helps manufacturers find the ideal balance between quality and cost, maximizing their investment returns. It also gives them total peace of mind and ensures they can easily evolve their coding solution as their needs change,” says Viktor Hermansson, global marketing and communications manager. “We actually trialed the solution in a few European countries. Customer feedback was so overwhelmingly positive that we decided to make it available globally.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
