The nutrition and fitness brand, Myprotein, has become synonymous with health in India. Myprotein has further established an Indian identity by localizing some of their product manufacturing and continually innovating new products to suit Indian tastes.
With India’s biggest festival – Diwali – fast approaching, Myprotein has decided to celebrate it in a truly unique way this year. The five days of festivity traditionally spotlight our prayers for continued wealth and prosperity. Myprotein has decided to enhance the narrative through their campaign that emphasizes that ‘Health is Wealth’. A motto that is never more relevant than during these trying times!
To mark the occasion, Myprotein is also launching five new products for Indian consumers alongside the campaign. Our health enthusiasts can soon look forward to enjoying some delicious Whey Mango Lassi, Impact Whey Protein in a distinctly Indian Masala Chai flavor, Clear Whey Peach Iced Tea, a Vegan Protein Blend in Mango and Chocolate flavors, and even a Pro Metal Shaker in black for those who love to stock up on stylish fitness accessories.
For customers who enjoy the spirit of Diwali shopping, Myprotein will host exciting offers across their site on October 28, from 2 pm to 8 pm.
Esha Singh, managing director-India & Emerging Markets, stated, “This campaign is Myprotein’s assurance that our clientele’s overall wellbeing remains our core priority. We are using this opportunity to drive home the key message that good health trumps every other need. An investment in health, more so today, is the pathway to a truly prosperous future. Diwali is known as a period when light finally triumphs over the dark. This year globally we are facing key challenges when it comes to health and wellbeing. Let’s emerge into the light this Diwali by changing our focus to health!”
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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