To make life easier for consumers during the Covid-19 crisis, Safal, the fruits and vegetable arm of Mother Dairy has partnered with restaurant aggregator and food delivery company Zomato. This partnership offers the convenience of home delivery of fresh farm produce to consumers’ doorsteps in select locations of Delhi and NCR.
According to the press statement, in the first phase, Safal has initiated delivery from 11 booths in select locations of Delhi and NCR. Safal booths located in these areas will ensure stock availability, while Zomato will deliver fruits and vegetables at the doorsteps of consumers. Each of the 11 Safal outlets will cater to a radius of 10 km around them.
Home delivery with Zomato
Consumers can avail the facility of home delivery by ordering the products through the application. Speaking about this initiative, Pradipta Sahoo, business head – Safal, Mother Dairy Fruits and Vegetables said, “To catalyze the ease of living and convenience for our consumers, Safal has initiated the home delivery option in partnership with Zomato. As a consumer-centric organization, we are taking requisite precautions to offer safe, and quality produce to our consumers. In the initial phase, key locations of Delhi-NCR like Saket, Vasant Kunj, Dwarka, Janakpuri, and Panchsheel Enclave in Delhi and sector 50 and sector 29 in Noida will be covered. Going forward, the service will gradually be expanded to other outlets to ensure coverage to the entire Delhi and NCR region.”
Safal currently has more than 300 F&V booths across Delhi and NCR, selling an average volume of 270 tons of fruits and vegetables each day.
Since the lockdown, Safal has been making all efforts to maintain an uninterrupted supply chain to ensure an adequate supply of its products to its network across Delhi and NCR, including the containment zones. Apart from the fresh F&V, the brand has been a one-stop-shop for other grocery items such as flour, pulses, spices, edible oils, ghee, juices, frozen vegetables and snacks, ice creams and others.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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