The Gujarat Cooperative Milk Marketing Federation, home to the Amul and Sagar brands, has announced the launch of Sagar Skimmed Milk across India. Sagar is one of the oldest GCMMF brands in the milk powder and ghee segments.
“To meet the expectations of the changing consumer, we are launching Sagar Skimmed Milk at the most affordable price to cater the economic segment as well as fat free milk for health-conscious consumers” said Jayen Mehta, managing director, GCMMF.
Mehta said they launched the Sagar Skimmed Milk across India on 8 January 2024. “It is fat-free and will have a minimum of 9% SNF. In order to cater to various consumer segments, it is available in 250 ml (Rs 10), 500 ml (Rs 20), 1 liter (Rs 40), 2 liters (Rs 78) and in 6-liter packs to cater to the hotels, restaurants and caterers (HoReCa) requirement. It will be available to consumers through nearby retail outlets, Amul parlors, milk booths and modern format stores.
The Federation markets a wide range of fresh milk products such as Amul Buffalo milk, Amul Gold, Amul Shakti, Amul Cow milk, Amul Taaza and Amul Slim n Trim. Sagar skimmed milk with almost nil fat will complement this range to meet the requirements of all customers.
GCMMF has 98 dairy plants located across India with a daily milk handling capacity of 50 million liters equipped with modern facilities to process, pack and store the milk and milk products.
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Naresh Khanna – 10 February 2025
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