Diary giant Amul has been named as the Official Sponsor of the Indian Contingent for the XIX Asian Games 2022 to be held in Hangzhou, China from 23 September to 8 October 2023.
Announcing Amul’s association, Jayen Mehta, managing director in-charge, Amul, said, “Amul is delighted to announce its association with the Asian Games 2022 and the Indian Olympic Association. Milk is the world’s original energy drink, and every sportsperson nourishes their health with milk in any of its various forms such as ghee, butter, cheese, or paneer among many others. Amul has partnered with Indian sportsperson through the Indian Olympic Association since London 2012 Olympics for all Indian contingent to Olympics, Commonwealth Games and Asian Game and we are pleased to further strengthen our decade long relationship.”
As part of this association, Amul will use the integrated logo in its communication to celebrate the efforts of our sportsperson. Amul is India’s largest FMCG with an annual brand turnover of Rs. 72,000 crore, which is owned by 36 lakh farmers.
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Naresh Khanna – 10 February 2025
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