Westfalia Fruit brings avocado expertise to India

Westfalia partnered with Sam Agri to introduce Hass avocados in India

1777
Westfalia
(Left to Right) GVK Naidu, managing director at Sam Agri, Zac Bard, executive Global Farming, growers and commercial nurseries at Westfalia, Amos Or (Dvori Or), David Levin, Marketing director at Sam Agri and Levin, Sam Agri. Photo Westfalia

Westfalia, a supplier of avocados and a range of fresh vegetables and fruit, Westfalia is expanding its operations into India where it will supply local markets, retailers and wholesale markets with locally produced avocados and avocados from our global network of farms.

To introduce Hass avocados in India and also other internationally accepted varieties that suit the Indian climate, Westfalia has partnered with Sam Agri and incorporated a joint-venture company – West In Avo India. Sam Agri is a well-known agri-business Indian company with over 25+ years of experience in integrated operations involving the growing, processing and marketing of fresh produce.

The JV partners have also roped in Dvori Or, an Israel based nursery that combines the best of Avocado nursery expertise. “We are global avocado experts in a very specialized industry that requires deep knowledge and experience. We are excited to bring to India our expertise in every part of the value chain from nurseries and growing techniques to producing the best quality product to put on the supermarket shelves,” said Zac Bard, executive Global Farming, growers and commercial nurseries for Westfalia. “The growing and marketing expertise of Westfalia coupled with the Nursery expertise of Dvori Or will help realize our vision to make Avocado available on every Indian table” added GVK Naidu, managing director, Sam Agri.

PrintPack Show Daily

“This partnership feels natural. With our combined experience, this collaboration will allow Westfalia to focus on both the local avocado industry and strategic imports that make the market in India so special, and we are looking forward to this journey together” added David Levin, Marketing director, Sam Agri.

“India has areas suitable for avocado production and being in the northern hemisphere, the production will be counter-seasonal to African and other South American imports. We are excited to bring the right varieties and planting material to suit the local microclimates” added Amos Or from Dvori Or.

During India’s off-season months Westfalia will import avocados from their farms in Tanzania to maintain year-round availability for the developing market. “We believe that the short transit time with a regular supply of good quality avocados creates the right conditions to see rapid growth in the Indian market and compliment the developing local production in India,” adds Zac Bard.

As an agricultural sustainability leader committed to protecting precious water resources, reducing waste and becoming ‘lifetime carbon neutral’ by 2049, Westfalia Fruit also aims to be a sustainability pioneer in India, bringing the same values and approach from its farms in Africa, Latin America and the rest of the world to the sub-continent. Alk Brand, group chief executive officer of Westfalia Fruit, concludes, “India has been chosen as a strategic investment opportunity for Westfalia Fruit and after picking the right strategic partners and doing thorough research in the market, we are ready to create a long term sustainable growth story. We anticipate that India will become a very strategic part of the Westfalia growth path.”

IndiFoodBev — authentic, impactful and influential

An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.

To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.

The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 10 February 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here