With the biscuit industry, one of India’s fastest-growing food segments, Ludhiana-based Bonn Group of Industries, has launched Choco nutty cookies, giving consumers another reason to indulge in their most loved cookies segment, Chocolate, and nuts. The Choco nutty cookies are rich in cocoa, nuts, and choco chips, which are poised to deliver a delightful experience to chocolate lovers, it said.
These chocolate cookies, which are said to create a magical blend of chocolate-nutty flavor, are the most popular flavor among kids and youngsters. India is considered a potentially huge FMCG market because nearly 50% of its population is 25 years old. Gifting and celebratory occasions are a popular trend among consumption favoring online-glued millennial generations. And premium biscuits are the ideal gift in this age group, said the company.
“The addition of the Choco nutty cookies to our product portfolio is one more step in the direction of staying in tune with the evolving taste needs of a modern-day consumer. It will also help us gain increased penetration in the high biscuit consuming states of Punjab, Haryana and Delhi NCR. Biscuits are the second of our core business products which we intend to incrementally expand with greater value-for-money and innovative output. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run”, said Amrinder Singh, Director, Bonn Group of Industries.
The Choco nutty cookies are available in 50-gram packs priced at Rs 10. These premium cookies with rich chocolate flavor are added with choco chips and nuts for the chocolate lovers who want to try something new and delightful. According to Bonn, the Choco nutty cookies are rich in butter as well. Unlike bread and other bakery products, biscuits in India are famous in urban and rural demographics, with proportions of those consuming them going up to 94% and 83%, respectively. The changing lifestyle and increased consumption of packaged food during the Covid-19 pandemic are the industry’s leading drivers.
Ludhiana-based Bonn is a quality-driven FMCG Company that was founded more than three decades ago in 1985 by Manjit Singh. The brand ‘Bonn’ has become synonymous with bread and bakery in many cities in North India, where the company enjoys a dominant market share. The Group produces a range of food products, including bread, biscuits, cakes, rusks, and cookies sold in India and exported to about 55 countries over three continents.
Understanding the changing consumerism, the company has introduced La Americana Gourmet, which comes with “No added preservatives” targeting consumers looking for lifestyle food products.
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Naresh Khanna – 10 February 2025
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